We are a bunch of people who share a natural vision & values of our communities.
WHy CONSCIOUS SKINCARE?
For You. For your family. For us. For our future. For the planet.
so naturelle is born from a desire to have natural products, using local ingredients as much as possible, as well as organic when available.
When I arrived in Australia, I did not find this kind of products for my beauty ritual. So, I started to make my own.
We are passionate, we are committed and we love what we do. We're driven by the idea that the best products come from nature, prepared with love.
MEET CELINE - FOUNDER
Celine is the founder of so naturelle. She is passionate about travels and ecology!
She started her zero-waste journey about 10 years ago in France, where she grew up. Always attracted by natural products, she started to eat organics, and reduce her impact, buying in bulk. She looked at what she was putting on her skin and moved away from industrial products to natural skincare and cosmetics.
When she moved to Australia, it was a bit more difficult to find natural products that are also using locals and not creating more waste. So, it is how she started to make her own products and shared with friends.
With Simona, her friend, they started their first natural soaps and cosmetics small business, Essentielle Cosmetics. It was a great experience that led Celine to go further with a desire to make local, organic and zero-waste products.
So naturelle is born from this desire to offer to Perth locals an affordable option for natural, organic, locally made and zero-waste personal hygiene, skincare and beauty products.